Introduction to SEO

• What is SEO and why is it important?
• How do search engines work?

Keyword Research

• Importance of keywords in SEO
• Tools and techniques for effective keyword research
• Local Keyword Research
• Analyzing keyword competition and profitability
• Long-tail vs. short-tail keywords
• KGR Keywords
• Integrating keyword research into content planning
• Uses of SEMrush,
• Ubersuggest, Keyword Finder

Competitor Analysis

• Niche related Keyword
• Competitor’s URL
• Total Backlinks Count
• Referring Domains Count
• Dofollow Links
• Nofollow links
• DA (Domain Authority)
• PA (Page Authority)
• Exact Keywords/Title in SERP’s Top 10
• Website/Domain Age
• Content types
• Whole design and UI, UX
• Implementation of Images, Videos

Content Creation and Optimization

• Why content is king in the world of SEO
• The relationship between content and SEO
• E-A-T, E-E-A-T, YMYL Content
• Content Strategy Development
• Determining your target audience and their needs
• Setting clear objectives for your content
• Mapping out a content calendar and planning topics
• Writing SEO-Friendly Content
• Crafting compelling headlines and introductions
• The importance of originality and avoiding duplicate content
• Proper keyword usage: avoiding keyword stuffing while maintaining relevance
• Ensuring readability and user engagement

On-Page SEO

• Importance of quality content

• Optimizing titles, heading tags, and meta descriptions

• Using keywords effectively within content
• Image optimization and ALT tags
• Keyword Density
• Internal and External linking strategies
• User experience and its impact on SEO

Technical SEO

• Website speed Optimization

• Mobile optimization

• Structured data and schema markup

• xml sitemaps creation and setup

• robots.txt file setup
• Canonicalization
• Crawl Budget
• 404 Error Fixing
• Redirection
• Google Analytics and Google Search Console Setup and Usage
• Open Graph Data Setup
• Twitter Card
• Lang/Hreflang Attribute
• Meta Viewport

Off-Page SEO

• Understanding backlinks and their importance

• Techniques for building high-quality backlinks

• Web 2.0
• Article Submission
• Profile Creation
• Local Citation/Business Listing & Directory Submission
• Guest Posts
• Skyscraper Link Building
• HARO Link Building
• Forum Posting
• Contextual Backlinks
• Social Bookmarking
• Blog Comments
• Quora Q&A

• Social signals and their role in SEO

• Guest blogging and outreach strategies

• Analyzing and monitoring backlink profiles

SEO Audit

• SEO Audit Process
• Use of SEMrush, Ubersuggest, Moz for Audit
• Use of Screaming Frog for Audit
• Local SEO Audit (including GMB Audit)

Local SEO

• Significance of local SEO for businesses

• Setting up and optimizing Google My Business listings
• Importance of reviews and ratings
• Local Schema
• Local citations and their role in local SEO
• On-page optimization for local keywords
• Mobile SEO for local businesses.

Ecommerce SEO

• Keyword Research
• User Friendly Website
• Dynamic Optimization
• Internal Linking
• Technical Issues
• Linking

• Creating engaging Category and product descriptions
• Categories and product optimization
• Leveraging user Generated content
• Blog content for e-commerce
• Content that supports the buyer’s journey
• Schema markup
• Using product reviews and ratings to boost SEO
• Cross-selling and upselling strategies

SEO on Other CMS

• Shopify SEO
• Wordpress
• Wix SEO
• Laravel SEO
• Squarespace SEO
• Webflow SEO